Making the Headlines: Perfectionism III: The Alchemy of Making at Griffin Gallery

Midas has been working with Griffin Gallery since March 2016. For the gallery’s flagship exhibition Perfectionism III: The Alchemy of Making, Midas ran a targeted PR campaign.  The objectives for the PR campaign were to use the exhibition to raise the profile for Griffin Gallery, and to position Perfectionism as an important series of exhibitions that reflect the current zeitgeist. The group exhibition is centred around the materials the artists use, and the way they transform their materials in unusual ways. Midas delved into their extraordinary practices and presented the artists’ work to the press as a must see show for Autumn 2016.

Midas secured coverage for the exhibition in the following places: Broadcast media: BBC World TV, BBC London News on BBC One TV, BBC World Radio, BBC Radio 2: Jonathan Ross Show, BBC Radio London and Talk Radio Europe. Print and digital media: Art Monthly, Huffington Post, The Big Issue, New Statesman, The Week, Country & Townhouse, Church Times, After Nyne, Crafts Magazine, 12x London based Life Magazines, SFX, Rue Morgue, After Nyne, Culture 24, MSN News.

In conjunction with the exhibition Midas have also secured interviews with Becca Pelly-Fry, the Director of Griffin Gallery in the following media: Glamour Magazine, Arts Professional, After Nyne (Woman in Art Edition) and Floorr Magazine.

Image credit: Misc5: The Hunt (detail) 2012. Photo credit Tessa Farmer


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