Making the Headlines: Lost Warriors by Philip Davies
Lost Warriors is the remarkable story of two extraordinary British soldiers, Hugh Seagrim and Roy Pagani, who remained behind enemy lines in Burma during WWII and waged one of the most successful guerrilla warfare campaigns in history. Written and painstakingly researched over ten years by historian Philip Davies, Midas PR was tasked with delivering a highly targeted UK media campaign to spread the word about which incredible book that tells one of the last great untold stories of WWII.
In advance of publication, Midas PR negotiated a serialization of the book with The Daily Mail which ran the weekend before publication in print and online, where it sparked great discussions with over 130 comments and 205 shares.
Following this, exclusive interviews with the author Philip Davies and Cheb Campbell, daughter of Roy Pagani, ran on ITV News and Radio 4 Today Programme to tie into the anniversary of Victory Over Japan Day on the 15th August.
Interviews, extracts and reviews ran in special interest magazines My Family Tree, Britain at War, Best of British, Raider, All About History and Who Do You Think You Are followed, with a combined circulation of 190,000 readers.
The book achieved excellent sales, with the first print run selling out on publication and an immediate reprint ordered by the publisher. On Amazon, the book peaked at no.38 in the overall Books chart, no.10 in overall History chart, no.3 in Military History and no.3 in WWII.