Making the Headlines: Latitude Festival 2016

Midas PR has worked with Latitude Festival since 2012, raising the festival’s profile and establishing it as the UK’s finest multi-arts festival. For 2016, Midas PR was appointed to focus on generating print and online media coverage for the Arts Arenas, which celebrate the very best in comedy, theatre, dance, film, poetry, literature, cabaret, science and art. This year’s Latitude audience was lucky to have beautiful sunshine over the weekend, but evening luckier to enjoy the truly spectacular line-up, including Russell Howard, Bill Bailey, Circa, Gob Squad, Ken Loach, Hollie McNish, Louis Theroux, the Wellcome Trust Hub, and Sadler’s Wells, who presented an extraordinary dance programme on Latitude’s iconic Waterfront Stage. Latitude has long been praised as one of the best festivals for families to experience together and there was a huge array of activities on offer – crafting, wildlife and adventure, live music and much, much more.

With a targeted strategy for each of the arts strands, Midas PR ensured that the unparalleled line-up was given the recognition and column inches it deserved, with much of coverage celebrating the calibre of the billing. We secured extensive media coverage for the arts, over 1,200 pieces, including news stories, talent interviews and features, listings and previews, festival guides, diary stories, as well as reviews. To name just a few – Financial Times, Telegraph, Daily Mail, Marie Claire, Harper’s Bazaar, Good Housekeeping, Shortlist, Stylist, The Stage, Beyond the Joke, Dance Tabs, Junior and Mumsnet – press coverage spanned the national newspapers, consumer magazines, online outlets, specialist press and regional publications.

In a comment given to The i newspaper, comedian Josh Widdicombe succinctly captures the sentiment of much of the coverage Midas PR achieved:  “I don’t think there’s anything that captures all areas of the arts like Latitude.”

Photo Credit: Carys Lavin

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