Making the headlines: How to create a no.1 bestselling author – Peter May

In 2013 Quercus Publishers invited Midas PR to work with their crime author Peter May. At the time Peter May’s highest chart position was no.8 in the bestseller charts. Over a period of five years, Midas PR has run a series of brand building PR campaigns for Peter May that have propelled him into the No.1 in the bestselling charts in 2018.

So how did we do it?

Following a successful PR campaign for his stunning photographic travel book, Hebrides in 2013, Midas went on to launch Peter’s 2014 standalone thriller, Entry Island and run a full media publicity campaign for the book including an author tour for two weeks.  Following the success of Entry Island Midas PR went on to run the PR for all Peter’s subsequent titles including Runaway (2015), Coffin Road (2016) Cast Iron (2017) and most recently I’ll Keep You Safe (2018) finally achieving the goal of placing Peter May at no. 1 in the bestseller charts.

The brief for the PR campaign included raising Peter’s brand profile and increasing his position in The Sunday Times top 10 bestseller charts. Each campaign was to include an author tour of the UK focusing on Scotland and chosen regions of the UK.  To date we have covered key regions of Scotland (Inverness, Glasgow, Edinburgh, Dundee, Perth, Aberdeen and The Hebrides) and Manchester, Oxford, Cambridge, Nottingham, Norwich and Sussex.

Using Peter’s meticulous research for each book, Midas positioned Peter as an expert in Scottish and international crime. We also added Peter’s interest in music with Runaway and the environment with Coffin Road to reach a wider audience, returning to the Hebrides for his latest novel, I’ll Keep You Safe. With a combination of high profile broadcast, national press and online coverage with an author tour incorporating a journalist lunch over the past 5 years Midas has significantly increased Peter’s profile across the media and he has risen in the bestseller charts from no 8 in 2013 to no 1 in 2018.

To date Peter has been interviewed on Radio 4’s Today Programme, Loose Ends, Saturday Live and Front Row. He has also appeared on Radio 2’s Bookclub and Radio 5 Live with a BBC News Channel interview earlier in 2018. For each book campaign Midas PR has achieved blanket review & feature coverage across the national newspapers including The Times, The Guardian, The Mail on Sunday, The Daily Mail, The Express, The Sunday Express and The Sunday Mirror and secured significant regional coverage throughout the UK both in print and broadcast. He is also very popular on social media and has done numerous blog tours for each title at publication.

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