Making the Headlines: Artes Mundi 7 Exhibition Opening
Following the huge success of its PR campaign for Artes Mundi 6, which saw blanket media coverage for the international art prize, Midas PR was appointed by Artes Mundi to run the PR campaign for the seventh edition of the biannual art prize. In a politically tumultuous 2016, the works in Artes Mundi 7 proved to be more relevant than ever, with six shortlisted artists exhibiting art work that reflect on the human condition and the world we live in now. Midas PR was charged with securing high profile media coverage for the Artes Mundi 7 exhibition opening at National Museum Wales and Chapter Arts Centre on 20th October.
For the exhibition opening, Midas PR ran a press preview securing attendance from key art critics across the national newspapers, as well key art magazines. In addition Midas engaged with a broad range of media to secure coverage beyond the arts pages, aligning Artes Mundi alongside other major art exhibitions including the Turner Prize, and profiling Cardiff as an arts and culture hotspot to lifestyle media. Midas worked closely with artists to secure features on the personal and political ideas behind their work, and to raise the profile of Curator and Director of Artes Mundi Karen McKinnon.
For the exhibition opening, Midas secured high profile exhibition reviews and previews in The Guardian, Independent, Mail on Sunday, FT Weekend, Metro, The Observer, The Daily Telegraph, Sunday Times, The Times, i newspaper as well as on BBC Radio 3: Free Thinking. Magazine coverage ran across publications including Art Forum, The Art Newspaper, Apollo, STATE, Studio International, STYLIST, Saga, Waitrose Weekend, AIR, Signatures. Midas is currently working on securing coverage for the Artes Mundi 7 winner announcement on 25th January 2017.
Photo credit: Transitory Suppository – Nástio Mosquito outside Chapter Gallery by Polly Thomas