Making the Headlines: Love You Dead by Peter James tops the charts
Midas work closely with crime writer, Peter James, on an annual basis with the aim of maintaining his position as a number one Sunday Times bestseller. His latest Roy Grace novel ‘Love You Dead’ has gone in at number one in The Sunday Times bestseller chart after just four days of sales.
The campaign targeted print, broadcast and online media with a steady build of national pieces from March this year in The Guardian, The Daily Telegraph, The Mail on Sunday, The Sunday Times and Daily Express, with several radio interviews to accompany the pieces. Reviews and interviews are also running in print magazines including Heat, Choice and New Books Magazine with extensive online coverage, including a blog tour, and interviews on sites such as Sainsburys Entertainment and WHSmiths online. Peter has also done multiple supermarket book signings in Sussex and events around the country, including Bristol Crime Fest, The British Library and Steyning Festival. He signed over 1,300 copies in two days.