Making the Headlines: Champagne Life @ Saatchi Gallery
Midas was approached by Saatchi Gallery to run a major international press campaign for Champagne Life, the gallery’s first all-women exhibition held to mark the gallery’s 30th anniversary. Opening on 13th January 2016, the exhibition celebrates the work of a constellation of female artists, providing a rare and apposite moment to reflect on what it means to be a female artist working today and to serve as a reminder of the glass ceiling that still exists for female artists in the 21st century.
Midas ran an integrated national and international media relations campaign, inviting key journalists across broadcast, print, digital and international press to attend the exhibition press day on 12th January. During the press day, Midas coordinated interviews with the exhibited artists for both UK and international press. Key newspaper diarists, gossip columnists and news wire photographers were also invited to attend the exhibition’s star studded private view on the same day. Following the private view, Midas ensured that install shots and a post-event press release was sent out to all relevant media.
Interviews with the artists ran on Channel 4 News, BBC London News, BBC Radio 2, BBC Radio 4, BBC World Service, Reuters and London Live. Champagne Life was reviewed separately by both Jonathan Jones and Adrian Searl for The Guardian resulting in a front cover flash, by Mark Hudson for The Daily Telegraph, Michael Glover for The Independent, Steve Hogarty for City AM and Martin Coomer for Time Out and was included in Richard Brooks Biteback column for The Sunday Times. Previews and listings for the exhibition ran across all of the national newspapers including London papers Metro and the Evening Standard. Lifestyle coverage included previews and interviews with Vogue, Vice, ID, Stylist, Psychologies, ASOS, Tatler, Dazed, Crack, Glamour, Mashable, Country Life and Conde Nast Traveller. International coverage included The New York Times, New York Observer, AFP, ARD, Chinese Xinhua News Agency, El Confidential, Corriere della Serra, Svenska Dagbladet, Bangkok Post, The Korea Herald. Over 100 journalists attended the press preview.