Midas delivers blanket news coverage for The Figureheads at The Box
On Tuesday 10th March, Midas PR announced that fourteen 19th century naval figureheads, collectively weighing 20 tons had been saved from rot and decay for the nation by The Box museum in Plymouth who have invested over £1million into the project. Having spent two years in conservation workshops in London and Cornwall the 14 figureheads, were unveiled in all their glory and are seen suspended as a flotilla of ships in the new 4 story glass atrium of the UK’s newest museum, The Box.
Following a press day set up by Midas PR at The Box museum in Plymouth on 10th March the news story was picked up nationally, running on BBC Radio 4: The Today Programme, BBC Radio 2, BBC Radio 5 Live, and in newspapers including The Guardian, The Times, The Daily Telegraph, The Daily Express, i Newspaper and City A.M. A story set up with the Press Association was picked up by 250 regional outlets, while local regional media outlets including ITV South West TV, BBC Spotlight TV, BBC Radio Devon, BBC Radio Cornwall as well as the Plymouth Herald and Western Morning News all ran news stories and interviews.
Midas PR’s campaign for The Figureheads is part of their wider campaign to launch The Box museum in Plymouth, as the largest museum being opening in the UK this year, when it opens to the public on May 16th 2020.
For further information on The Box and The Figureheads please contact the Midas PR office.