The Agency – Revealing the talent behind stage & screen

Our client

The Agency is an independent talent agency representing multi-award-winning writers and directors across film, television, theatre, and books. The Agency has helped build the writing/directing careers of: Sam Mendes, Emma Thompson, Tony McNamara, Ian McEwan, Javaad Alipoor, Sally Wainwright, Malorie Blackman and Matthew Warchus.

Tom MacRae is a BAFTA and Olivier nominated screenwriter, playwright and author. Tom is the writer behind the award-winning smash hit West End hit musical, Everybody’s Talking About Jamie (currently booking at the Apollo Theatre until 25 January 2020), which is being made into a film starring Richard E Grant. In addition, Tom has written Comedy Central’s Threesome, children’s book The Opposite, and was instrumental in reviving Doctor Who on BBC One. Tom is currently adapting Andrew Lloyd-Webber’s classic musical Sunset Boulevard for the big screen, starring Glenn Close.

Written and directed by Academy Award winning writer-director Benjamin Cleary (Stutterer, Wave) and VR creator Michael O’Connor, and starring Taron Egerton (Rocketman) and Lucy Boynton (Bohemian Rhapsody), Glimpse had its world-first preview at the 76th Venice Film Festival, entered in the Venice Virtual Reality Interactive showcase, ahead of its 2020 premiere.

 

What they wanted us to do

 Midas PR was appointed by The Agency to increase awareness of the organisation’s work, while also delivering bespoke standalone campaigns for talent, including:

  • Midas PR launched the preview for Glimpse at the Venice Film Festival, engaging international media, and building anticipation for its 2020 release
  • Midas is delivering profile raising for Tom MacRae on an ongoing basis

 

What we achieved for them

 Tom MacRae: Midas has secured interviews for Tom with BBC Radio 2 Graham Norton Show, Sunday Times, Sky Sunrise, TalkRadio, BBC Radio London, Theatre Weekly, Entertainment Focus, Cinematologists Podcast, Writer’s Routine Podcast, and The London Theatre Podcast. Midas has also secured interest from numerous outlets which will for 2020 to coincide with the release of Tom’s feature films, including: BBC Breakfast, The One Show, ITV Good Morning Britain, ITV This Morning, BBC Radio 4 Front Row & Today Programme and Scala Radio.

 Benjamin Cleary & Glimpse: Midas broke the cast announcement in Entertainment Weekly (global audience of 8.8 million), before seeding the trailer exclusively in Variety (audience of over 2.3 million). Wider coverage included Irish Times, Fab UK, ACE Showbiz, Hollywood.com, Yahoo Entertainment, Hollywood London magazine, Times of India, Submarine Channel, PinkVilla, and Just Jared. Onsite at the Festival Midas arranged interviews with The Times’ Chief Film Critic, and Cinemoi – the US TV channel dedicated to film & TV with over 500,000 daily viewers.

 The Agency: to date Midas has secured interviews for The Agency’s agents with: BBC Writer’s Room, Sunday Times, The Stage, The Bookseller, Cinematologists Podcast, and Where Did it All Go Right Podcast.

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