The Agency: Revealing the talent behind stage & screen

The Agency is an independent talent agency representing multi-award-winning writers and directors across film, television, theatre, and books. The Agency has helped build the writing/directing careers of: Sam Mendes, Emma Thompson, Tony McNamara, Ian McEwan, Javaad Alipoor, Sally Wainwright, Malorie Blackman and Matthew Warchus.

The Brief

The Agency asked us to increase awareness of their brand, while also delivering bespoke standalone campaigns, including launching the preview for Glimpse at the Venice Film Festival and delivering profile raising for BAFTA and Olivier nominated screenwriter and playwright Tom MacRae.

The Work – Tom MacRae

We secured interviews for Tom with BBC Radio 2 Graham Norton Show, Sunday Times, Sky Sunrise, TalkRadio, BBC Radio London, Theatre Weekly, Entertainment Focus, Cinematologists Podcast, Writer’s Routine Podcast, and The London Theatre Podcast. We also secured interest from numerous outlets which will for 2020 to coincide with the release of Tom’s feature films, including: BBC Breakfast, The One Show, ITV Good Morning Britain, ITV This Morning, BBC Radio 4 Front Row & Today Programme and Scala Radio.

I’ve been incredibly pleased with how this has all panned out - and Ben and the entire team have done a fabulous job.

Tom MacRae

The Work – Benjamin Cleary & Glimpse

We broke the cast announcement in Entertainment Weekly (global audience of 8.8 million), before seeding the trailer exclusively in Variety (audience of over 2.3 million). Wider coverage included Irish Times, Fab UK, ACE Showbiz, Hollywood.com, Yahoo Entertainment, Hollywood London magazine, Times of India, Submarine Channel, PinkVilla, and Just Jared. Onsite at the Festival Midas arranged interviews with The Times’ Chief Film Critic, and Cinemoi – the US TV channel dedicated to film & TV with over 500,000 daily viewers.

Campaign coverage included:

  • BBC Radio 2 Graham Norton Show
  • The Sunday Times
  • Variety
  • Sky Sunrise
  • TalkRadio
  • Entertainment Focus
  • Entertainment Weekly