Promoting a world first: Sadie Clayton and Ai-Da robot’s workshop at Tate Exchange

Midas were given ten days to promote the four-day workshop run by Sadie Clayton and Ai-Da at Tate Exchange.

The Work

Ai-Da is the first ultra-realistic robot capable of drawing people from life using her eye, and a pencil in her hand. Using AI processes and algorithms developed by scientists at Oxford University, Ai-Da’s ability as a humanoid robot to draw and paint from sight has never been achieved before. Sadie Clayton is a London based copper artist fusing together technology, fashion and art.

Our team announced the event to all press ten days before the event securing news stories and interviews across print, digital, international, arts and lifestyle media as well as generating valuable pieces of broadcast coverage leading up to the event.

We worked closely with the two artists, Sadie and Ai-Da – and Ai-Da’s creator, Aidan Meller, to create press opportunities around the event before and during the workshop. We arranged interviews with the artists and gave members of the press the unique opportunity of meeting Ai-Da and Sadie at two exclusive press days.

The Results

Between 18 October – 8 November 2019 we achieved a total circulation of 40.3 million with 31 pieces of individual coverage.

We ran two successful press days with attendees including The New York Times, AFP, Getty, London Live and Joe.co.uk.

We also achieved 13 pieces of lifestyle coverage including

 

  • High Snobiety
  • It’s Nice That
  • Kinfolk
  • The Face
  • Dazed

 

11 pieces of international coverage including

 

  • The New York Times
  • The New York Post
  • Corrierre Della Serra

 

Broadcast coverage

 

  • BBC News
  • BBC1: Sunday Morning Live
  • London Live