Giudecca Art District – Venice Biennale

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The Brief

In 2019 Midas launched the Giudecca Art District at Venice Biennale.

The Work 

The campaign generated 200 pieces of coverage including: 80 pieces of international coverage, 65 pieces in arts media, and 10 newswires, national newspapers, and lifestyle media.

The Results

Key media outlets:

  • The Financial Times
  • The Sunday Times
  • Dazed
  • Vogue
  • Elle
  • Forbes
  • The Art Newspaper
  • frieze
  • Wallpaper*
  • artinfo
  • A-N
  • Time Out
  • Condé  Nast Traveller
  • easyJet Traveller
  • Grazia
  • Country & Townhouse.


The London launch party attracted influencers and media including: Rose McGowan, EFE, New York Times and Metro.

The Venice launch party attendees included: Russell Norman (Founder of Polpo), Forbes, Art Newspaper, Time Out London, Wallpaper*, Studio International and Spiegel.