Books & publishing

Combining our industry expertise, our extensive contact list and our curiously creative thinking enables us to create brilliantly distinctive campaigns for our authors and publishers, making them stand out from the crowd.


What We Do

From promoting individual books to supporting an author throughout the year, we coordinate book reviews, serialisations, live readings, signings and tours. Whatever our clients need, we’ll be there.

About Midas

Our focus is in on building an author’s brand, increasing their visibility and creating a platform from which they can soar. We work closely with authors as a team, understanding how important a unique branded ‘look’ is to a campaign. We engage with the existing readers, but also aim to uncover new readers with every event or piece of media.

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Our knowledge of the publishing industry and close relationships with publishers, journalists, bookshops and festival organisers means we plan and execute campaigns that will perfectly fit your needs. Whether we are delivering a Sunday Times bestseller, pulling together a nationwide tour, or raising the long-term profile of an author, we have an adaptable skill-set to deliver.

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By understanding our clients and immersing ourselves in their books, we can create bold targeted campaigns that maximises excitement.

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If you have hit a problem, our communication experts will advise what to say, how to say it, and when. Whether our clients need support drafting statements, press releases, or just want advice, we are here for them. Our understanding of the books trade, the media and our valuable experience across the arts is there to help when things go wrong.

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Our digital experts create fresh, engaging online content that makes publishers, authors and individual books stand out from the rest. We grow engagement and followers for both corporate and personal accounts. We understand how to get your voice just right. We know the influencers and have the inside track on book bloggers, bookstagrammers and Youtubers.

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We have an ingrained passion for delivering stand out events; we are always on the lookout for imaginative venues and exciting partnerships.

We know how important it is to engage with your readers, so we tailor each event to the author. Our ability to arrange bookshop and festival tours creates awareness and delivers bestsellers. And with our contacts we pull together fascinating panels and source the perfect names to chair events.

Over the years we have become experts in virtual events, enabling our clients to reach a wider audience.

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Working with Midas PR on the publicity for my second book was one of the best decisions I’ve ever made.

Elizabeth Brooks, author

You are true superstars

Fanny Blake, author

I feel really happy with my team at Midas. They did a great job promoting my book, The Silent Patient, and were a real pleasure to work with.

Alex Michaelides

Working with Midas was a wonderful experience. From the first meeting, they immediately understood my ambitions for the book, why I wrote it, and the best way to connect with my readers. 

Frankie Bridge

Thank you Midas for all your hard work on the campaign.

Private: Jojo Moyes, author

We make noise for…