In Conversation with Martin Lindstrom
17th January 2012
Brandwashed - Tricks companies use to manipulate our minds and persuade us to buy
Published in paperback by Kogan Page, £14.99
30th January 2012
In Brandwashed, Lindstrom reveals for the very first time the full extent of the psychological tricks and traps that companies devise to persuade us to buy, shining a sceptical spotlight on his own industry and the boardrooms that power some of the world's most successful brands.
Nobody is more familiar with this calculating and manipulative world than prominent marketer and brand expert, Martin Lindstrom, author of the international bestseller, Buyology, advisor to firms such as McDonalds, Nestle and Microsoft and recently voted one of the World's 100 Most Influential people by Time Magazine.
Martin Lindstrom will be launching Brandwashed in the UK on 30th January 2012 at a special event at the British Library.
If you would like to come along please click here.
For more information vistit: www.martinlindstrom.com
