Midas PR - TV dance shows encourage 1 in 5 UK adults to strut their stuff


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TV dance shows encourage 1 in 5 UK adults to strut their stuff

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15th November 2011

A nationwide survey carried out for Dance Proms, a new dance festival that took place at the Royal Albert Hall on Sunday 13th November, reveals that just over 1 in 5 British adults (21%) have become more interested in dancing as a result of TV dance shows such as Strictly Come Dancing.

Roughly the same number of adults (1 in 5 - 20%) currently participate in some form of dance - covering a huge range of styles from ballet to ballroom and street to salsa - and just over 1 in 8 adults (13%) have taken part in a dance class in the last five years.

The survey was conducted by YouGov, who interviewed 2058 UK adults (aged 18+) between 28th - 31st October 2011.

The first ever Dance Proms featured 24 acts, selected from a competition held earlier this year to find the UK's most talented dance students and representing all genres of dance.

Patron for Dance Proms, Wayne Sleep OBE comments: "Dance Proms is a wonderful idea because it brings schools together from all over the United Kingdom. It promotes dance; it makes it more popular and that's what we're here to do; get more people interested in dance."


For further information contact tori.dance@midaspr.co.uk

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