Midas wins African Music Awards account / Wembley Arena, London / 15th October 2010
30th March 2010
Above: Tinchy Stryder, winner of 'Best Urban Artist of African Origin' award at the African Music Awards 2009.
The African Music Awards has brought in Midas PR to publicise its third annual awards ceremony, following a competitive pitch. The awards will take place at Wembley Arena, London, on Friday 15th October 2010.
Midas is charged with promoting this celebration of African-inspired talent, showcasing performances from musicians across the African continent and covering all musical genres. Last year's winners included Tinchy Stryder (Best Urban Artist of African Origin) and Egypt's Amr Diab who won four awards (including Artist of the Year). In 2009, an estimated 50 million people watched the event, which was broadcast worldwide.
The African Music Awards team at Midas is led by senior consultant Penny Clifton, working with the founder of the awards Eric Adu and head of events management Nick Steiert.
'The AMA are now well-established as one of the world's premier African music events,' says Penny Clifton. 'Some of the continent's most talented musicians will perform at this year's awards ceremony, making it an exciting experience both for those in the audience and those watching around the world, through our multi-media expertise. Our role will be to ensure that the vitality, dynamism and diversity of the music and the awards are communicated to music-lovers everywhere.'
For more information on the awards please contact Penny Clifton penny.clifton@midaspr.co.uk or Tory Lyne-Pirkis tory.lyne-pirkis@midaspr.co.uk
