London Book Fair / Market Focus Handover / Russia to China

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In an official handover ceremony on the final day of the Fair, The London Book Fair, the British Council and the General Administration for Press and Publication (GAPP) formally inaugurated China as Market Focus for 2012.

The official handover was attended on behalf of outgoing Market Focus country, Russia, by Vladimir Grigoriev, Deputy Head of the Federal Agency for Press and Mass Communications (FAPMC), and Minister Yu Cike, Director General, GAPP, and Li Pengyi, President China Education, accepted the honour on behalf of China.

The decision to make China The London Book Fair Market Focus for 2012 reflects the transition of the country over recent years to become one of the leading voices in global publishing, and comes at a time Beijing prepares to pass the baton of the Olympics to the city of London.

The London Book Fair Market Focus initiative is currently in its eighth year and has done much to open doors, creating both commercial and cultural partnerships around the world since it was first introduced by The London Book Fair in 2004.  The objective of the Market Focus is to put the spotlight on publishing trade links with the country or region that is showcased, highlighting its publishing industry, and the opportunities for conducting business with the rest of the world. 

As in past years, the Market Focus programme will be supported with an exciting series of cultural events organised by the British Council, The London Book Fair’s strategic partner on The London Book Fair’s cultural programme.

The signing of the Memorandum of Understanding attended by Minister Liu Binjie of the General Administration of Press and Publication and The London Book Fair took place in September 2010.

The London Book Fair 2012 takes place 16-18 April, Earls Court London.

For more information, download the below PDF or contact tracey.jennings@midaspr.co.uk