Sharjah International Book Fair: A beacon for translation rights

Sharjah International Book Fair (5-15 Nov 2014) is the fourth biggest book fair in the world and the largest in the Arab region. It attracts Arab publishers, wholesalers and booksellers from across the region. It also attracts some of the best writing talent and translators in the Arab world.

For the fourth year running the fair began with a two-day Professional Programme, which is designed to encourage the buying and selling of translation rights. Midas PR helped to raise the profile of this programme among senior translation rights professional buyers and sellers from the around the world. We assisted with event management and coordination of the international delegates.

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Implementation:

Organised by the SIBF Management team and held in partnership with New York University’s School of Continuing and Professional Studies Center for Publishing, the Professional Programme was attended by over 250 delegates from 50 countries. Working together with the SIBF team, Midas helped programme the seminars, assisted in matchmaking and coordinated networking, all encouraging publishers to increase business across the Arab World.

Results:

The Professional Programme was a huge success, growing by 55% on 2013. It enjoyed 98% approval rating from delegates. 94% of international attendees made new contacts in both Arab and international publishing.

Crucially, delegates made double the number of applications made for the SIBF Translation Grant during the two-day programme and the deadline for applications doesn’t close until February 2015.

 Delegates praised both the programme and its hosts, SIBF:

“The best place in the world to get in close touch with a variety of books in Arabic and one of the best places in the world to get in touch with the books of any kind.”

“SIBF is the perfect meeting place for the industry’s professionals”

“I found SIBF a great opportunity to meet a lot of publishers, who are not easily reachable at other book fairs.”

 

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