Publishing Technology – The birth of a new thought leader
Publishing Technology, the publishing industry’s largest content solutions provider, has been a retained client with Midas since 2009. During this time Midas has worked with Publishing Technology to transform the perception of the company from a service provider to one of the most prominent thought leaders in the industry.
Midas works with Publishing Technology to raise its media profile, improve its visibility at events and trade shows, establish its management team as leading industry voices, and to enhance its social media presence, particularly via the company’s popular ContentForward blog.
Midas achieves year-long press coverage for Publishing Technology in key media outlets, such as Publishers Weekly, The Bookseller, Publishing Perspectives and BookBrunch, particularly during the major industry trade event such as The London Book Fair and Frankfurt Book Fair. PR activity has included media interview with key personnel, opinion articles, exclusive research and news stories on customers and partnerships.
The Publishing Technology blog, ContentForward, was originally launched by Midas who has continued to help drive its editorial strategy. With fresh content added every week on a range of issues from trade and academic publishing, monthly unique visitors now exceed 10,000.
“The Midas team understands our business, precisely what PR mechanisms work best to reach our market, and has the skills, connections and creativity at its disposal to deliver every time. Through a combination of print and online media campaigns, carefully orchestrated thought-leadership events and profile-raising industry insight projects, Midas’s work underpins everything we do and ensures that we get the exposure we need that can’t be achieved through marketing alone.” Emily Taylor Gregory, Head of Marketing and Communications, Publishing Technology