Making the Headlines: Success for Twenty7’s digital first debut

Midas was approached by Bonnier Publishing Fiction to help launch the first book for its brand new debut focused imprint, Twenty7: Sofia Khan is Not Obliged by Ayisha Malik. Twenty7’s books are published in ebook format several months before the release of the paperback original, thus Midas devised a two-stage campaign which initially focused on creating online buzz to coincide with the ebook publication.

Midas ran a successful online campaign for Sofia Khan is Not Obliged in September. Ayisha was featured on Huffington Post, Female First, We Love This Book and Novelicious. Reviews and Q&As also ran on popular book blogs including Shaz’s Book Blog, Totally Bookalicious, Jera’s Jamoboree, Spoonful of Happy Endings, The Book World of Anne, Writer’s Little Helper, Chicklit Club, The Captive Reader, Luna’s Little Library, Writing Ireland, The Writes of Woman, Sophsophia and Social Bookshelves. Midas arranged for Ayisha to appear on the Fabulous Women Panel on BBC Asian Network and a follow up one-on-one interview with the BBC Asian Network is planned for January, when the print campaign commences.

As a consequence of this initial campaign, Sofia Khan is Not Obliged reached number 25 in the bestselling Amazon ebook chart.

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