Making the Headlines: World Premier of Roy Budd’s Phantom of the Opera

London Coliseum 8th October

Performed by the Dockland’s Sinfonia conducted by Spencer Down

Legendary “Get Carter” composer, Roy Budd died four weeks before his masterpiece score for Rupert Julian’s silent classic film, The Phantom of the Opera, was to be premiered at the Barbican as a UNICEF charity fundraiser introduced by his close friend Roger Moore. 24 years after his untimely death in 1993, Roy Budd’s widow Sylvia Budd, worked with the producer Nick Hocart to stage a world premier performance of the lost score.  On October 8th 2017, Budd’s masterpiece score was performed at the London Coliseum by the Docklands Sinfonia Orchestra, conducted by Spencer Down, alongside a screening of the silent film in a world premiere event.

Midas PR were instructed to secure print, broadcast and digital coverage for the premier concert that would both help to sell tickets to the concert as well as raise the profile of Roy Budd and his lost score for Phantom of the Opera.

Midas started working on the campaign three months ahead of the premier, sending out a press release in order to secure listings, what’s on guides, previews, features and interviews. Midas brokered a media partnership with the i Newspaper who ran several pieces of coverage including two listings and a feature as well as an advert in the paper. Midas worked closely with Roy Budd’s widow Sylvia to discover the story behind the concert and used this to secure several interviews across print and broadcast media. Midas ensured the stills from the film were available for media. This was key in securing Time Out listing the event as their pick for the weekend. We also ensured the music clips were available to media and these were played on all broadcast secured to promote the event. Midas also invited reviewers and critics to attend the performance.

The campaign drove ticket sales to the concert of over 1400. Coverage highlights included broadcast interviews on BBC One TV: London News, BBC Radio 2: Jonathan Ross, BBC Radio 3: Sound of the Cinema, BBC Radio London: Jo Good, print interviews in The Daily Telegraph, i newspaper, The Times, Mail on Sunday a media partnership with the i newspaper, as well as listings in Time Out, Evening Standard, Metro, i newspaper, The Lady, The American and Town and Country House. Midas PR secured 29 pieces of online coverage including previews on Mature Times, CultureFly, SheerLux, Film News, Entertainment Focus and Silent London.

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