Campaign of the Week: ROADS Publishing
ROADS Publishing is a high-end publisher of illustrated books specialising in art, design, culture and fashion, together with designer classics and luxury special editions. Working with the best international artists, curators and designers, ROADS creates books that are collectable and timeless works of art.
Midas PR was tasked with providing ROADS Publishing with targeted national media coverage and exposure for each title in order to raise awareness for the books and the authors to the UK media and consumer. As well as looking after individual titles Midas PR was tasked with positioning ROADS as an exciting high-end publisher of illustrated books specialising in art, photography and culture.
For each publication, Midas PR drew up a targeted publicity plan including national newspapers, magazines, websites and blogs as well as relevant broadcast outlets and sector publications. Once the plan was approved by ROADS Midas PR approached each media outlet with a targeted pitch, sent out books to the media, organised book launches where appropriate and set up author interviews.
Since beginning work with ROADS Publishing in 2015 coverage highlights have included a four-page spread in The Sunday Times Magazine, an interview on BBC Radio 2: The Art Show and a full page feature in Harper’s Bazaar. Reviews and photo stories have run in the following newspapers: Daily Express, The Daily Mail, I Newspaper, The Guardian, Metro, The Observer, The Sun, The Times, The Sunday Times, The Telegraph. Photo stories, articles and reviews have run in the following magazines: Amateur Photographer, Artbeats, The Bookseller, Diplomat Magazine, ELLE, FAULT, FHM, Geographical, Glamour, Harper’s Bazaar, Red, Stylist, Tatler, Top of the Pops, Wallpaper*
Authors have been interviewed on BBC Radio 2: The Arts Show, BBC World TV and Digital Arts Online. And online galleries and reviews have run on the following websites: BookBrunch, The Bookseller, Classic FM, Gramaphone, LOVE, Running in Heels, Vanity Fair