Making the Headlines: Infosecurity Europe 2016
Midas PR worked closely with Reed Exhibitions to run a major international press campaign for Infosecurity Europe 2016, Europe’s largest information security event, taking place at London’s Olympia (6-8 June) and featuring some of the industry’s most senior experts, thought-leaders, policy-makers and commentators.
Midas ran an integrated national and international media relations campaign, inviting key journalists across broadcast, print, digital, international press and key technology media to attend the show and coordinating both media and exhibitor liaison on behalf of the organisers.
Over 130 journalists attended the event, a considerable increase on last year. BBC News ran an extensive TV report about the show.
The show generated more than 150 pieces of online coverage in national and international media including Forbes, Newsweek, CityAM, Bloomberg BNA, Business Insider, New Statesman, International Business Times and Enterprise Times.
Technology & vertical media who covered the show included Ars Technica, Computer Weekly, Tech City News, ZDNet, The Register, V3, SC Magazine, Techweek Europe, The Inquirer, Security News Desk, Computerworld and Bankinfo Security.