Campaign of the Week: The Housekeeper by Suellen Dainty
The Housekeeper is the second book by exciting new writer Suellen Dainty (published by Simon & Schuster). Midas PR were employed by Suellen to publicise the book across print, broadcast and digital media, create a buzz around the publication date and secure review quotes. The campaign was a huge success.
Of the campaign Suellen said: “I woke one morning to discover that my novel had reached number 23 in the Amazon Top 100 chart. This would never have happened without Midas PR’s stellar publicity campaign.”
The Housekeeper is a psychological domestic drama about a housekeeper who works for an intellectual celebrity couple, whose ‘perfect life’ is a shield for something much more sinister. The housekeeper herself is struggling with disturbing memories from her own upbringing in an experimental psychiatric cult and her employers seem to hold the key to her childhood secrets.
In advance of publication date, Midas confirmed coverage in national magazines Red and Good Housekeeping online to boost pre-orders and gain pre-publication recommendations. Red included the book in a roundup of Top Thrillers Coming Out in 2017 and Good Housekeeping included the book in its Top 10 Books to Look Out For.
Around the time of publication Midas achieved coverage in print publications Writing Magazine, Choice, Candis, Heat, Grazia and The Lady. Online we ran a Blog Tour campaign running across nine popular book blogger sites with Q&As, extracts, guest posts and giveaways, as well as places articles written by Suellen on popular book sites such as Bookbrunch, Crime Time and Bookanista. We also arranged interviews on BBC Radio Somerset, BBC Radio Bristol, BBC Radio Essex, BBC Radio Manchester and BBC Radio Jersey.
Quotes on The Housekeeper include:
“An ominous sense of foreboding chasing you to turn pages throughout, there’s plenty here to enjoy” – Heat Magazine
“With twists and very sharp turns, this tale of betrayal is a poignant take on the millennial obsession with celebrity” – The Lady
“Full of recognisable, well-drawn characters and there’s a feeling of gothic doom” – Grazia
“A psychological thriller that’s smart, compelling and a little bit different” – Red Magazine, included in list of Best New Crime Thrillers to Read in 2017
“The Housekeeper is a nuanced and nail-biting psychological thriller about the dark recesses of the human mind and the dangerous consequences of long-buried secrets” – Good Housekeeping
For more information about The Housekeeper visit Simon and Schuster online