Making the Headlines: Camera Girl by Doreen Spooner
We were asked by Mirror Books to create a publicity campaign for Doreen Spooner, Fleet Street’s first female press photographer. The objective was to make the public familiar with Doreen’s amazing story and to drive book sales of her memoir, Camera Girl, through blanket media coverage.
We wanted to inspire people to learn more about Doreen’s legacy as an outstanding press photographer in a male-dominated world whose famous photographs of Einstein, Sophia Loren, Wallis Simpson, Freddie Mercury and Twiggy had made history. Now aged 88, we also wanted to help to the public ‘get to know’ Doreen with all her natural warmth, intelligence and humour. We wanted to engage the mass market of book readers who love true life stories as well as those interested in photography and nostalgia.
Setting up major television and radio interviews gave us an opportunity to show Doreen’s unique personality and experiences. BBC Newsnight‘s culture correspondent, Stephen Smith, and the camera crew came to film in her living room where viewers could watch her talking through her examples of her photos while seeing her ‘at home’. The BBC World Service also recorded an interview with Doreen from her home which created a friendly and familiar interview atmosphere that was broadcast across the world. We also engaged radio listeners at a more local level with interviews on BBC Radio London and BBC Radio Surrey.
The BBC news homepage compiled a stunning gallery of Doreen’s photographs and we secured major interviews in the Daily Express, Candis magazine and Photography News. Also keen to engage social media, we set up an online competition with Saga Magazine‘s Twitter and Facebook pages which were shared with their 57,000 followers.
PHOTO CREDIT: ‘Snapping Smiles’ Doreen Spooner’s photo of Spandau Ballet in the Bahamas in 1982