Making the Headlines: Bookshop Day
Part of “Books Are My Bag”
Over 2,000 Bookshops across the UK and Ireland celebrated Bookshop Day, Saturday 7 October 2017, in style with events, celebration, author visits and much more.
In its second year, Bookshop Day is a celebration of the pivotal role bookshops play in local communities. It is part of Books Are My Bag – the nationwide campaign to champion high street and campus bookshops.
Highlights included fashion designer, and creator of this year’s Books Are My Bag tote bag, Orla Kiely, hosting an event at Foyles Charing Cross Road.
Midas PR supported the organisation of Bookshop Day as well as delivering press and publicity throughout the week.
Extensive press coverage promoting the joys of bookshops included: BBC Breakfast, BBC News, double page feature with authors talking about their love of bookshops in i newspaper, Evening Standard, Guardian, S Magazine, Red, Time Out and Stylist. Midas also negotiated a partnership with eHarmony, which encouraged its 4 million UK members to go on a bookshop date on Bookshop Day, and worked with influencers and bookstagrammers, such as Poppy Loves, to promote the campaign.
Speaking to The Bookseller Sue Porter of Lingham’s Bookshop in Wirral said:
“I love this day, it means cake and sweets and that is just for the staff. The tote bags this year are gorgeous and I cannot wait to give them to our lovely customers. We have story time in the shop and lots of balloons and generally have a busy fun day! Events wise will be story time and generally having a fun day in the store talking all things bookish.”
In addition to Bookshop Day, this year’s campaign includes the second Books Are My Bag Readers Awards – the only book award curated by bookshop and voted for by the public – and the Saturday Sanctuary, a day in November celebrating the respite bookshops offer from the madness of daily life.