Making the Headlines: Despite the Falling Snow

Midas worked closely with author, screenwriter and film director Shamim Sarif on the republication of her 2004 literary novel Despite The Falling Snow, with the aim of building on her reputation as a novelist and presenting her as someone with a unique insight into the worlds of both literature and film. The novel was republished by John Blake in early April before the release of her film of the same name starring Charles Dance and Rebecca Ferguson.

The campaign targeted key publications in digital, broadcast and print media where Midas successfully secured a range of coverage for Despite The Falling Snow as well as profile pieces for Shamim. Shamim was very popular with broadcast and was interviewed on Sky News: Sunrise, BBC Breakfast, BBC Radio 2: Jonathan Ross, BBC Radio 4: Woman’s Hour, BBC World: Arts Daily, BBC Asian Network, TalkRadio and several regional radio stations.

Shamim was also interviewed in print, including The Daily Telegraph, Writers Magazine and regional publications including The Kingston Magazine and Wimbledon Guardian. Despite The Falling Snow, the novel, was reviewed in The Lady, The New Day and several online sites including Nudge Books and Frost Magazine.

Midas also executed an intensive digital campaign, which included a ten-day blog tour across popular literary fiction blogs and interviews on female driven film sites: Women and Hollywood and LA Women’s Festival. Midas secured a range of events for Shamim including a Literary Death Match at the South Bank Centre, a panel discussion at Waterstones Piccadily and Oxford Blackwells, and has secured places at some of the top literary festivals of the summer including Henley Festival and Wimbledon Book Fest.

The success of the campaign will provide a solid starting point for Shamim Sarif’s next book and film: The Artemis Protocol.

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