Making the Headlines: Art & Makeup
Art & Makeup by Lan Nguyen-Grealis is a bold and vivid exploration of the artistic skill of one of the most exciting and innovative makeup artists working in the industry today, published as a stunning hardback book by Laurence King Publishers.
Midas PR ran an integrated PR campaign working closely with Lan and her personal PR team. Midas focused on the strong visuals from the book, seeding out images to arts, books, photography and beauty press, with a focus on beauty and photography trade as well as Lan’s country of birth, Ireland. Midas also supported Lan’s book launch, which took place as part of London fashion week, and was the first time a makeup artist had a catwalk show as part of London Fashion Week.
Lan appeared on BBC Radio 4 Woman’s Hour. Book reviews ran in the Daily Mail, Mail on Sunday, Metro, Top of the Pops, Look, Red Magazine and online for Daily Telegraph and Harpers Baazar, and in Ireland in U magazine, Image, Expose and Professional Beauty. Interviews were featured in Psychologies and Prima Baby.